Toyota Aygo X
Built for the City. Ready to Leave It.
Client: Toyota. Internal launch film for the press team planning the Aygo X's arrival in Brazil, 2025.
The Aygo X was designed around urban life: compact enough for tight streets, elevated enough to see more of them, and agile enough to move through the city without feeling trapped by it.
We took that idea somewhere warmer.
Services
The Idea
We imagined the Aygo X moving through two very different rhythms of Brazilian city life.
In São Paulo, agility means density: traffic, concrete, tight turns and constant movement.
In Rio, the same compactness becomes freedom, slipping from the city toward open roads, water and coast.
One car. Two expressions of what it means to move easily.
The Visual World
São Paulo is graphic and compressed: hard concrete, sharp architecture, reflections and artificial light.
Rio opens the frame.
Warmer roads, ocean glare, vegetation and sudden horizons give the same car a completely different energy.
The Aygo X remains the constant, changing character as the landscape around it changes.
The Build
We built the campaign from the Aygo X’s actual design logic: compact dimensions, crossover stance and urban agility.
Strategy, creative direction, photography, film and generative tools were developed as one visual system, allowing the car to move naturally between two environments without losing its identity. The films were generated from our own photography of the car, combined with Toyota's official imagery.
What We Made
An internal launch film with city-specific edits and campaign photography, built to show the press team how the Aygo X could arrive in Brazil, around one adaptable idea:
Small footprint. More ways to move.